Edgard Corona’s vision for Smart Fit began with a simple yet powerful idea: fitness should be accessible to everyone, not just a privileged few. When Corona launched Smart Fit in 2009, he sought to address a glaring gap in the fitness market. High-end gyms were common, but they were financially out of reach for many. By introducing a High Value Low Price (HVLP) model, Smart Fit made gym memberships affordable without sacrificing quality.

This focus on accessibility revolutionized fitness in Brazil and laid the groundwork for regional expansion. The first Smart Fit gym in São Paulo became a prototype for a new kind of fitness experience, combining affordability with a consistent standard of service that appealed to a wide demographic.

Rapid Expansion Across Latin America

Smart Fit’s success in Brazil was only the beginning. Under Edgard Corona’s leadership, the company expanded aggressively into neighboring countries, including Mexico, Colombia, and Chile. By 2024, Smart Fit operated more than 1,500 gyms across 15 countries, establishing itself as the largest fitness chain in Latin America.

Key to this expansion was Smart Fit’s ability to replicate its model across diverse markets. By maintaining a consistent brand identity and ensuring operational efficiency, the company provided a uniform experience for members, regardless of location. This approach allowed it to attract millions of customers and grow its membership base to approximately 4.6 million by mid-2024.

Building Financial Stability and Growth

The growth of Smart Fit was supported by strategic financial planning and strong investment partnerships. With backing from global firms like GIC and CPPIB, the company secured the resources needed to fund its rapid expansion. These investments allowed Smart Fit to acquire new properties, introduce additional fitness solutions, and scale its operations efficiently.

In 2021, Smart Fit went public with an initial public offering (IPO) on Brazil’s B3 stock exchange. This milestone reinforced the company’s financial stability and provided capital for continued growth. By 2024, Smart Fit’s annual revenues exceeded R$5 billion, highlighting the success of its HVLP model and its ability to meet growing demand.

The Broader Impact of Accessibility

Edgard Corona’s leadership has not only shaped Smart Fit’s trajectory but also influenced the broader fitness industry. By making high-quality gym memberships affordable, Smart Fit has encouraged millions of individuals to prioritize their health and wellness. The company’s approach has inspired other fitness chains to rethink their models, creating a ripple effect that has increased access to fitness services across the region.

With its consistent focus on affordability, quality, and customer experience, Smart Fit has set a new benchmark for the industry. Under Corona’s guidance, the company continues to expand its reach, transforming lives and reshaping how fitness is delivered in Latin America.